The first half of 2025 was marked by intensive promotional activities in the digital space. Continuing its strategy of promoting the region through online channels, PROT focused on projects that increase the region’s recognition as an attractive tourist destination.
Below we present selected initiatives implemented during this period.
Copernicus Trail – social media campaign
As part of its cooperation with partners from the Warmian-Masurian and Kuyavian-Pomeranian provinces, the Pomorskie Tourist Board carried out a campaign promoting places and attractions located on the Copernicus Trail. The activities were carried out on the Facebook and Instagram profiles of the Copernicus Trail – Constellation of Places, Mazury.travel, and Pomorskie.travel.
Campaign results: reached 1.4 million users, over 5 million post views, over 230,000 promotional video views, and nearly 70,000 reactions.
Pomorskie Tours – new booking, analytical, and promotional tools
In the first half of this year, the pomorskietours.pl website was modernized by implementing a new booking system, optimizing UX, and expanding analytics. This allows for more effective monitoring of the effectiveness of marketing activities.
At the same time, new social media campaigns were launched to support the sale of one-day guided tours.
Result: a steady increase in the number of bookings and higher sales year-on-year.
Google Ads Grant – non-profit campaigns
At the beginning of the year, PROT joined the Google Ads Grant program, which enables non-profit organizations to run promotional campaigns.
Results: over 220,000 impressions, 34,000 clicks, advertising equivalent worth USD 38,000.
Pomeranian Tourist Card – sales campaign
As part of online activities, the promotion of the Pomorskie Tourist Card packages continued using Meta Ads and Google Ads. The implementation of advanced analytics on the kartaturysty.pomorskie.travel website and constant campaign optimization contributed to the sale of over 1,200 packages in the first half of 2025.
Kashubian strawberries – seasonal campaign
During the summer season, a campaign was conducted to promote a regional product – Kashubian strawberries. Online activities accompanied the distribution of local delicacies on board LOT Polish Airlines flights on the Gdańsk–Warsaw–Gdańsk route and at Gdańsk airport.
Campaign results: over 200,000 post views, 15,000 video views, hundreds of user reactions.
Summary
The activities carried out in the first half of 2025 confirm the effectiveness of the multi-channel strategy for promoting the Pomeranian region. The use of online tools not only allowed us to reach a wide audience, but also provided real support for the sale of tourism products and services. The continuation of these activities in the coming months remains one of the key elements of PROT’s communication strategy.
