Join us for the webinar “Shaping climate-smart tourism business” organized as part of the Climate Neutral Destinations project.

Climate change is already affecting the seasons, weather, and tourist expectations. What does this mean for your region and tourism business, and how can you turn challenges into new opportunities?

Join us for a free webinar where you will:

• • learn about forecasts for changes in tourist demand,

• • find out how climate change could affect your business and how to prepare for it

• • hear inspiring examples from other Baltic Sea regions,

• • discover ways to increase competitiveness, manage risk, and meet customer expectations

• • learn how the Climate Neutral Destinations project can support your company or organization.

📅 Date and time: September 9, 2025, 1:00-3:00 p.m.

🌍 Language: English

💻 Participation: free of charge, registration required

👉 Register here

Who can participate?

The webinar is aimed at owners and employees of tourism companies, tourism organizers, representatives of cities and regions, as well as anyone interested in the development of environmentally friendly tourism.

Agenda

1:00 p.m. Welcome to the webinar!

1:05 p.m. Climate change is reshaping European tourism demand – what does it mean for your region? (based on European Commission – JRC study)

Nicoleta Anca Matei, Climate change specialist & Ph.D. in Economics and Finance

1:30 p.m. Keynote: Breaking barriers to climate action in tourism

Jeremy Smith, Entrepreneur & Climate action expert

1:55 p.m. Break

2:00 p.m. Case West Sweden: Climate smart holidays

Fredrik Lindén, CEO & Marie Linde, deputy CEO of the West Sweden Tourist board

2:20 p.m. Company Case – Building a tourism business on climate-smart values

David Naraine, owner of Swedish Country Living®

2:35 p.m. Towards climate-smart tourism through Baltic Sea region cooperation

Annika Koskenkorva, Project Manager at Visit Tampere

14:50 Conclusion and how to get involved

Atlas Juvakka, Project Manager at City of Helsinki

Annika Koskenkorva, Project Manager at Visit Tampere

15:00 End of the webinar

📄 More information

👉 Register here

The webinar is organized as part of the CliNeDest project, funded by the European Union under the Interreg Baltic Sea Region Program 2021–2027.

More information about the CliNeDest project:

• • [PL]: CliNeDest. Climate Neutral Destinations
  • [EN]: CliNeDest – Interreg Baltic Sea Region