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29 October 2025
Cooperation with the media

Hungarian journalists discovered the charms of the Pomorskie region

Study visit on the occasion of the launch of the Gdańsk–Budapest flight connection

On October 8–11, 2025, the Pomorskie Tourist Board hosted a group of journalists from Hungary who visited the region as part of a study visit organized to mark the launch of a new direct flight connection between Gdańsk and Budapest.

Promotion of the Tri-City and the region on the Hungarian market

The aim of the visit was to present the richness and diversity of the tourist offer—both the urban attractions of the Tri-City and the beautiful natural corners of the region. Among the participants were representatives of leading Hungarian lifestyle and travel media: Femcafe, ELLE, and Turizmus Online.

The journalists had the opportunity to explore not only the historic center of Gdańsk, but also the museums of Gdynia and the beaches of Sopot in the off-season. The Castle Museum in Malbork was also a must-see on the itinerary.

Impressions of Pomorskie: history, modernity, and hospitality

Guests from Hungary emphasized that the Tri-City surprised them with its diversity and friendly atmosphere. They were particularly impressed by the historic streets of Gdańsk’s Main Town, the region’s modern tourist infrastructure, the local cuisine based on fresh products and maritime traditions, as well as our warmth and hospitality.

At Uphagen’s House, guests were transported back in time to the 18th century, viewing the reconstructed interiors of old Gdańsk tenement houses. At the modern Amber Museum, the ladies discovered the secrets of “Baltic gold.” The ladies experienced strong emotions during their visit to the Museum of the Second World War, where the permanent exhibition made a big impression on the visitors.

In the heart of Gdynia, the journalists visited Dar Pomorza, a majestic sailing ship and symbol of the region’s maritime heritage. The walk around Gdynia also took our guests to the Emigration Museum, where they were impressed by stories of thousands of Polish and European emigrants who started their new lives in Gdynia.

The visit also included a moment of respite. A walk along the famous Sopot Pier provided an opportunity to experience the unique atmosphere of this seaside resort. In Oliwa, one of the greenest districts of Gdańsk, the journalists visited Oliwa Star a unique place combining architecture and modern gastronomy.

At the end of their stay in the region, our guests visited the largest brick castle in Europe – the Castle Museum in Malbork.

New Gdańsk–Budapest connection – a bridge between regions

The launch of a direct Gdańsk–Budapest flight connection, operated by Wizz Air since July 2025, opens up new opportunities for tourism cooperation between the Pomeranian region and Hungary. This connection will facilitate travel for individual tourists and strengthen relations between the tourism industries of both regions. It is worth recalling that as part of activities promoting Gdańsk on the Hungarian market, the Pomorskie Tourist Board, together with representatives of Tri-City hotels, participated in industry workshops in Budapest.

The visit has already resulted in the first series of positive media reports in the Hungarian press and on the internet, which we believe will contribute to increased interest in the Pomeranian region among tourists from that country.

The visit was organized in cooperation with the Foreign Center of the Polish Tourist Organization in Budapest. We would like to express our sincere thanks to all PROT partners involved in the implementation of the program.