Pomorskie in the rhythm of summer with Eska on the Beach

Summer in Pomorskie was once again filled with the sounds of good energy and holiday hits. In June, the crew of “Eska on the Beach,” one of Eska TV’s most recognizable holiday productions, visited Pomorskie to film the next episodes of their summer series. The study visit took place in cooperation with the Pomorskie Tourist Board (PROT), which supported the recording process, provided information about the region’s attractions, and helped organize local visits.

The program, broadcast at the end of August, became an excellent opportunity to widely promote Pomorskie – both on television and on social media, which was presented as a diverse region, full of positive energy, with a rich offer for tourists seeking both relaxation and active recreation.

The “Eska on the Beach” team began their tour of the Baltic Sea at the end of June. Traveling from west to east, they visited the most interesting seaside towns to show what is unique about each region. In Pomorskie, the ESKA camera visited, among others, Ustka, Łeba, Gdańsk-Stogi, and Krynica Morska.

In Krynica Morska, the program team met with the Drapolicz Association, which has been involved in nature conservation for years and promotes bird watching in the Vistula Spit area. Participants had the opportunity to take part in bird counting and learn the secrets of field ornithology – an experience that perfectly shows that Pomorskie is not only about beaches and sunbathing, but also about extraordinary nature and environmental education at the highest level.

The recordings in Pomorskie took place in a summer atmosphere – with conversations with tourists, presentations of local attractions, water sports, and culinary flavors of the region. The episodes, full of sunshine, music, and fun, were released in the last week of August, turning the TV screen into a colorful postcard from the Baltic Sea.

Watch the episodes of Eska on the Beach – Pomorskie (16-22):

The cooperation between the Pomorskie Tourist Board and the editorial team of Eska TV is another example of effective activities promoting the region in modern media. Thanks to the organizational and substantive support of PROT, the production was able to create attractive material presenting Pomorskie from many perspectives – from urban beaches and ports to nature reserves and ecological initiatives.

As emphasized by PROT representatives, cooperation with nationwide media is one of the most effective forms of promoting the region, allowing it to reach new audiences, especially young people for whom Eska is a natural source of information about trends, music, and ways to spend free time.

The broadcast of the episodes of “Eska on the Beach” was not only a summary of the summer season, but also an invitation to visit Pomorskie outside the main season. In the material, viewers could see that the region offers many opportunities – from outdoor activities and nature tourism to culture and local flavors.

PROT consistently builds the image of Pomorskie as a year-round destination – open, diverse, and inspiring. Joint projects with the media and internet creators are an important part of this strategy, allowing the region to be shown from an authentic, modern, and emotional perspective.

The Pomorskie Tourist Board would like to thank the editors of Eska TV for their fruitful cooperation and professional presentation of Pomorskie in the rhythm of summer. We believe that our joint activities will contribute to the further development of tourism in the region and encourage more people to discover the charms of Pomorskie – a place where summer never ends.

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