The Pomorskie Tourist Board, as the leader of the Baltic Biking UPGRADE (BBU) project, is proud to present the first key materials supporting the development of cycling tourism in the southern Baltic region.
Cycling tourism is growing rapidly, and entrepreneurs and tourism organizations are faced with enormous potential – how to effectively attract cyclists and adapt their offer to their needs? As part of the BBU project, practical guides and analyses have been developed to help SMEs, tourist destinations, and experts better understand and take advantage of trends in cycling tourism.
📌 Why is it worth it?
✅ The materials contain proven strategies and best practices used in Europe
✅ They are a source of inspiration for entrepreneurs, local governments, and tourism organizations
✅ They show how to effectively promote cycling services on international markets
New materials are now available!
🚀 We have prepared four valuable studies, which are available online:
1. Comparison of certification systems for bicycle-friendly places in Europe and conclusions from local workshops
✔️ Analysis of various certification systems for bicycle-friendly places
✔️ Tips and recommendations for entrepreneurs in the Baltic region
2. Overview of bicycle-friendly services and offers along EuroVelo 10 in the Southern Baltic Sea region
✔️ Map of existing bicycle services and infrastructure in the region
✔️ Identification of gaps and opportunities for development
3. Marketing guide for EuroVelo 10 – aimed at SMEs and tourism organizations
✔️ Comprehensive tips on how to promote cycling services
✔️ Strategies for building a brand and reaching cycling tourists
4. Marketing strategy for cycling services and offers
✔️ Action plan for the development of cycling services
✔️ How to increase the attractiveness of EuroVelo 10 on the international market
NOTE: All materials are available in English as they were created as part of an international project. However, we hope that they will be very useful for pomorskie companies and cycling experts who want to develop their services and attract cycling tourists to our region.
What’s next?
🔜 Let’s meet at Velo-city Gdańsk 2025! https://www.velo-city-conference.com/
On June 10-13, Gdańsk will become the world capital of cycling tourism. It is a great opportunity to talk about development opportunities, exchange experiences, and meet market leaders! We will have our BBU stand there, so join us!
🔜 New platform for multilateral cooperation around EuroVelo 10
An online platform will be launched soon, enabling:
✔️ Cooperation between entrepreneurs, tourism organizations, and cyclists
✔️ Development of services and promotion of companies on international markets
✔️ Exchange of knowledge and inspiration
As the leader of the Baltic Biking UPGRADE project, we are delighted to support the development of cycling tourism in Poland and the South Baltic region. We believe that the materials provided will be an invaluable aid to the tourism industry, local governments, and local businesses that want to tap into the potential of cycling tourism.
📢 Download, share, and use these valuable resources!
See you on the EuroVelo 10 route!
