The picturesque region of Lolland-Falster in Denmark hosted another project meeting as part of the international ReTour project, which focuses on developing the concept of regenerative tourism in the South Baltic region (March 17-19, 2025).
Collaboration, exchange of experiences, and inspiration
Project partners from Poland, Denmark, Lithuania, Germany, and Sweden met to share experiences, develop innovative ideas, and learn about local initiatives that could become models for a regenerative approach to tourism. We visited, among others, Femern A/S—an infrastructure project of great cross-border significance—and Frederiksdal—an example of a place with the potential to create a tourist offer that respects nature and local traditions.
The meetings and study visits provided a better understanding of how the regenerative approach can be implemented in practice, in a way that is tailored to the specific conditions and needs of a given place.
What is regenerative tourism?
Regenerative tourism is an approach that not only protects tourist destinations, but actively renews and strengthens them. It works for the benefit of local communities, nature and the landscape, and cultural heritage.
It is a change in mindset, where tourism ceases to be solely about consumption and becomes a joint effort for the good of the place and its people. The goal is to create experiences that enrich both visitors and the places they visit.
What are we doing as part of ReTour?
The project covers four main areas of work:
Study visits and cooperation with stakeholders – partners analyze good practices and develop common methods of action.
Testing offers – each region tests in practice which ideas and tourism products work locally.
Positioning regenerative places – promotional activities and guidelines are prepared on how to present places offering value-based tourism.
Dissemination of solutions – a guide, a set of tools, and a joint action plan will be developed to help implement regenerative tourism in other regions.
The ReTour project is implemented as part of the Interreg South Baltic 2021–2027 program.
We invite you to follow the development of the ReTour project.
