The “Elementi Di Polonia” Influencer Campaign in Pomorskie

This year’s Italian influencer campaign, “Elementi di Polonia,” organized by PROT in cooperation with the Polish Tourist Organization’s Foreign Center in Rome, focused on the four elements, with Pomorskie represented by the element of WATER. The organizers were guided by the spirit of slow tourism, experiencing nature, forests, water, and, above all, limiting the use of social media. Therefore, influencers had limited access to the Internet and their phones, and they reported on some of their experiences after the event, without any contact with the world of technology, even for a short time.

The campaign was launched on the Italian market in the second half of April and culminated in a visit by two Italian influencers, Fiammetta Gatto and Alessandro Tofani (IG profile: @fiammettaphotos) on June 1-6, 2025, to Pomorskie. The guests began and ended their visit in Gdańsk, traveling through the northern, southern, and eastern parts of the Pomorskie region. They visited a variety of places: the Hel Peninsula with Chałupy and Kuźnica, where they enjoyed water sports; Pałac pod Bocianim Gniazdem (Stork’s Nest Palace) in Runowo, where they had the opportunity to explore the area on horseback; Bory Tucholskie with the Natural History Museum of the Bory Tucholskie National Park and the Animal Show Farm in Chociński Młyn; Wdzydze Kiszewskie with the Teodora and Izydor Gulgowski Museum and Ethnographic Park, admiring the landscape of the area and the Kashubian lakes from the observation tower. In addition, they spent a day in Żuławy, taking a cruise with Morski Safari to observe seals and a cruise on the Mała Pętla Żuławy (Small Żuławy Loop). As part of the planned sports activities, an important part of the program was also a canoeing trip down the Brda River and a bicycle trip through the Vistula Spit along the R10 route. An integral part of the visit was also the local cuisine presented by the partners of Pomorskie Prestige.

The impressive results of the campaign can be found in the report, in which the analytical data is the result of accurate calculations, including sponsored posts, both organic and paid, as well as targeted advertisements aimed at increasing brand recognition:

REPORT 2025 ELEMENTI DI POLONIA SOCIAL CAMPAIGN

The total reach (Pomorskie) is:

• 2,020,745 unique users
• 3,758,080 views (posts on Facebook and Instagram)
• The overall data for the entire campaign, including data from Polonia Travel IT and creators, is 6,569,981 views, reach – 2,762,272, interactions – 67,467 people.

The Pomorskie Tourist Board would like to thank its partners and all those involved for their help in preparing and implementing the activities planned as part of the campaign.