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2 June 2025
Cooperation with the media

The four elements of the Influencer Campaign, culminating in Pomorskie

On June 1-6, 2025, we will be hosting two Italian influencers in Pomorskie. Fiammetta Gatto and Alessandro Tofani (https://www.instagram.com/fiammettafiore_?igsh=Y2Zic2Z0d3NzZDVq) in connection with an influencer campaign organized on the Italian market in cooperation with the Foreign Center of the Polish Tourist Organization in Rome.

The guests will travel through the northern, southern, and eastern parts of the Pomeranian region. They will visit various places: the Hel Peninsula with Chałupy and Kuźnica, where they will experience water sports; the Palace under the Stork’s Nest in Runowo, where they will have the opportunity to explore the area on horseback; Bory Tucholskie with the Natural History Museum of the Bory Tucholskie National Park and the Animal Show Farm in Chociński Młyn; Wdzydze Kiszewskie with the Museum – Ethnographic Park of Teodora and Izydor Gulgowski, admiring the landscape of the area and the Kashubian lakes from the observation tower. In addition, they will spend a day in Żuławy, taking a cruise with Morskie Safari to observe seals and a cruise on the Mała Pętla Żuław (Small Żuławy Loop). As part of the planned sports activities, an important part of the program will also be a canoeing trip down the Brda River and a bicycle trip across the Vistula Spit along the R10 route.

An integral part of the visit will also be the local cuisine presented by the partners of Pomorskie Prestige.

This year’s campaign on the Italian market focuses on the four elements, with Pomorskie represented by the element of WATER. The organizers are guided by the spirit of slow tourism, experiencing nature, forests, water, and, above all, limiting the use of social media. Therefore, influencers will have limited access to the Internet and their phones in order to report on their experiences after they have had them—without contact with the world of technology, even for a short time.

Materials from the trip will be published on the influencers’ IG and via FB ZO POT in Rome.