CliNeDest

In the CliNeDest project, eight tourism destinations from the Baltic Sea region are supporting travel companies to create low-carbon offerings that meet the growing demand for sustainable tourism while strengthening the region’s position as a climate-neutral destination.

About the project

Climate change and growing customer expectations for sustainable and low-carbon travel options are key challenges for the tourism industry. The sector must adapt to the increasingly rapidly changing market conditions caused by climate change.

The Climate Neutral Destinations project engages eight destinations in the Baltic Sea region in the joint development of a Climate Smart Business Toolkit that will help tourism companies address these challenges and make a fundamental transformation towards climate neutrality. The project will provide practical steps and tools to support business development based on CO₂ emissions data, decarbonization and co-creation of low-carbon tourism experiences. A knowledge management model to support the development of climate-smart destinations will also be created.

The project includes the development of:

1. a toolkit for climate smart business (Climate Smart Business Toolkit).

The toolkit will be developed and tested in cooperation with tourism companies in three stages:

• Testing the best tools for measuring carbon footprint and developing climate smart business.
• Co-creation and promotion of low-carbon tourism experiences in line with the requirements of the EU Green Claims Directive.
• Develop systematic CO₂ data management at the destination level, in cooperation with destination management organizations, public authorities and businesses, resulting in guidelines that help integrate climate action into long-term tourism development planning.

2 Climate-neutral destination networks

A network of sustainable tourism leaders will be established to foster cooperation and set directions for other destinations

3. training program

A training program aimed at destination management organizations on how to use the toolbox and engage tourism companies in climate action.

The Climate Smart Business Toolkit is primarily aimed at destination management organizations that support and coordinate climate action and cooperation with tourism companies. By effectively engaging companies and working with national tourism organizations, the project will accelerate the transformation towards climate neutrality in tourism and help the industry adapt to dynamic changes.

Downloadable files

Project poster