Since March 2022, the Pomorskie Tourist Board has been acting as the Coordinator of the Policy Area Tourism (PAC Tourism) within the framework of the European Union Strategy for the Baltic Sea Region (EUSBSR).
The task of PAC Tourism is to support the development of tourism in the Baltic Sea region by coordinating cooperation between public institutions, regional and local tourism organizations, the scientific sector, non-governmental organizations, and industry companies.
PAC Tourism promotes the development of sustainable, innovative, and resilient tourism that supports environmental protection, strengthens local communities, develops the skills of sector employees, and increases the competitiveness of the macroregion. The area facilitates cooperation within transnational projects and supports stakeholders in using programs such as Interreg Baltic Sea Region and Interreg South Baltic.
PAC Tourism is responsible for implementing the actions set out in the EUSBSR Action Plan in the field of tourism, including by supporting thematic platforms, initiating projects, organizing events, and promoting good practices, particularly in the areas of innovation, cross-border cooperation, and sustainable destination management.



