Horse Tourism for Everyone is a project co-funded by the Interreg South Baltic 2021-2027 program to support the inclusive and citizen-oriented development of horse tourism in the South Baltic area and transform it into a year-round horse tourism destination. This will be achieved by supporting tourism providers to create and promote offerings that will make equestrianism accessible to broad groups of tourists and residents.
Main objectives
– NETWORK BUILDING – the establishment of regional partnerships for the development of equestrian tourism, oriented toward social integration and linking for the exchange of experiences and joint activities.
– INFRASTRUCTURE IMPROVEMENT – piloting and implementing next-generation horse trails to provide a more multi-faceted equestrian experience (so-called “trails with a view” routed through scenic landscapes, trails with stops at places of interest).
– PRODUCT INNOVATIONS – introduce innovative horse tourism offerings that open up to new target groups (e.g., horseback tours for companies), season extensions (e.g., “horse and culinary” packages) or are tailored to the needs of local residents.
– REPOSITIONING – launching a joint marketing campaign to change the “exclusive” image of equestrianism among both visitors and residents and promote the BSR as an inclusive “horse tourism destination for everyone.”
The project activities will be implemented by partners in five regions of the following countries:
– Poland – Pomorskie Voivodeship
– Lithuania – Klaipeda County,
– Sweden – Kamlar region (island of Öland),
– Denmark – Zealand region,
– Germany – the state of Mecklenburg-Vorpommern
The above regions will jointly create models for potential followers in the Baltic Sea region. The partnership includes local and regional authorities, tourism organizations and innovative equestrian SMEs. The project brings together experiences from all 5 South Baltic countries in an innovative, integrated and collaborative approach to strengthening equestrian tourism.
